Earlier this March, Nike has officially launched its first women`s night race for the first time in Mumbai, as it is set to take place on May 10.
Continuing its mission to bring more women into sport, it has announced the 2025 After Dark Tour—a global women’s race series designed as the ultimate women’s weekend.
The After Dark Tour will debut as Mumbai’s first-ever night race. The 10K run aims to foster a sense of community, self-expression, and belief, leaving runners feeling seen, supported, and motivated.
For the first time, Nike is leveraging a popular messaging tool to connect women with the world of the athlete with the help of WhatsApp. The WhatsApp After Dark Tour Run Assistant has been powered by guided chatbot technology. It will provide bite-sized inspiration and expert knowledge to help runners train, stay motivated, and prepare for the race.
Participants can also join Nike Running Head Coaches Mishti Khatri and Akshata Pai, along with a community of supportive women every week in a 10K training programme. With the right coaching, community, and mindset, runners will be empowered to cross the finish line under the city lights and take home a race bib, exclusive Nike After Dark Tour Swift Tee and a Nike Swoosh bra as part of their experience.
Tarundeep Singh, general manager, Nike India, commented, “At Nike, we believe in the power of sport to create change. After Dark Tour Mumbai is a movement to empower women to reclaim the night, push boundaries, and run together like never before. It’s about celebrating resilience, determination, and the shared joy of running under the night sky.”
With the After Dark Tour, Nike aims to create a space where women can come together to race, support one another, and celebrate their strength, this initiative is more than just an event—it’s the start of a movement that will inspire generations to come.
The After Dark Tour is on May 10 in Mumbai. All women who want to learn more, can register for the race at afterdarktour.nike.com.
