Sonos is abandoning far-along plans to release a streaming video player this year, The Verge has learned. The news was announced by the companyâs leadership during an all-hands call today. That product, codenamed Pinewood, was set to be Sonosâ next major hardware launch. It was already deep into development and has spent months in beta testing. But now the team behind it will be reassigned to other projects as interim CEO Tom Conrad reprioritizes the companyâs future roadmap and continues what he hopes will be a turnaround from a bruising 2024. He told employees that a push into video from Sonos is off the table âfor now.â
The abrupt cancellation of Pinewood leaves Sonos without a significant new product to ship in the second half of 2025. The company most recently released the Arc Ultra soundbar and Sub 4 at the end of last year. Internally, some employees were concerned that Pinewood would ultimately become a repeat of the Sonos Ace headphones and see the company trying to take on well-established players in a new product category. When it comes to streaming hardware, Roku, Amazon, Apple, and Google dominate the field.
Instead, at least for now, Sonos will continue i …
