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October marks Breast Cancer Awareness Month, and a slew of companies are painting their products pink and donating to organizations that fund research, offer post-operation support for those in treatment, promote awareness through screenings and more.
About one in eight American women will develop breast cancer, which is the second leading cause of death among women, according to the American Cancer Society. Many in Hollywood have also backed charitable initiatives or spoken out about the need for early detection, including breast cancer survivors Christina Applegate, Julia Louis-Dreyfus, Robin Roberts, Shannen Doherty, Olivia Newton-John and Wanda Sykes. (Angelina Jolie, who did not develop cancer, opted for a preventative double mastectomy and penned an op-ed for the New York Times about her experience.)
Beauty and fashion brands including David Yurman (which donated $500,000 through its second annual Award for Breast Cancer Research), Estée Lauder, Jimmy Choo and NakedCashmere are among those giving a portion of sales to the Breast Cancer Research Foundation (BCRF), which was co-founded by Evelyn Lauder, daughter-in-law of the beauty empire founder. Cosmetics label Laura Geller is once again teaming with Fran Drescher to support the actress’ Cancer Schmancer nonprofit, and hair tool brand GHD, Erno Laszlo and ThredUp are contributing funds to The Pink Agenda.
Ahead, check out more of the best Breast Cancer Awareness products to shop this month and beyond, from stylish cashmere essentials and skin-smoothing serums to charming vinyl figurines and more in this year’s buzzy Barbiecore hue.
1. David Yurman x BCRF Collection
BCRF and Hollywood-loved fine jewelry brand David Yurman’s second annual Award for Breast Cancer Research of $500,000 was given to New York-based scientist Dr. Hayley McDaid and medical oncologist Dr. Sarat Chandarlapatay for their work on finding new cures and studying how and why breast cancers resist treatments. The luxury label continues its tradition of supporting the nonprofit with a charitable collection ($20 to $3,950) of candles, enamel pins, pink rubber bracelets and 18-karat rose gold jewelry bedecked in pavé pink sapphires. All proceeds from the rubber bracelets will benefit the nonprofit, while 20 percent of sales from everything else in the line will be donated through July 31, 2023.
2. Estée Lauder Advanced Night Repair Serum with Pink Ribbon Sleeve
Through June 2023, Estée Lauder is donating 20 percent of sales from its Advanced Night Repair serum to the BCRF (which was co-founded in 1993 by Evelyn Lauder and friend, Dr. Larry Norton) for a maximum contribution of $238,000. The serum helps to reduce the appearance of aging and leaves the skin looking smooth and even, and comes in a limited-edition bottle.
3. Savage X Fenty x Keep A Breast Foundation
For Breast Cancer Awareness Month, Rihanna’s Savage X Fenty lingerie label is donating $180,000 to Keep A Breast’s Give Back Grants program in partnership with Clara Lionel Foundation (CLF) to support initiatives that help BIPOC women who have survived or been diagnosed with breast cancer. The brand is also raising awareness on social media with an illustration series by artist Jasmin Sehra. Shop the brand’s pink loungewear and underpinnings (from its 2021 BCA collection) that benefit CLF.
4. AnaOno x Lori Goldstein for Triple Negative Breast Cancer Foundation
Celebrity stylist Lori Goldstein (clients have included Rihanna, Katy Perry, Gwen Stefani and more) teamed with AnaOno on a curated collection of lingerie and pajamas ($15 to $129) to support the Triple Negative Breast Cancer Foundation (TNBCF). Founded by breast cancer survivor Dana Donofree, the brand offers post-operation bras and more to support women after mastectomies and other surgeries. Ten percent of net proceeds will be donated to TNBCF all year long.
5. NakedCashmere x BCRF Love Collection
NakedCashmere aims to donate at least $350,000 to the BCRF through its Love collection of 100 percent cashmere essentials. The direct-to-consumer brand (worn by Selena Gomez, Jennifer Lopez and Demi Moore) will donate $25 to $100 for every item sold, including wraps, beanies, socks, gloves, eye masks and more.
6. Jimmy Choo Power in Purpose Collection
Jimmy Choo’s limited-edition Power in Purpose collection in partnership with the BCRF includes satin and pumps, Varenne Avenue clutches and pouches, sparkling sneakers and scarves in bright pink. The London-based luxury label will donate 20 percent of proceeds (up to $100,000) from the line to the nonprofit through Dec. 31, 2022.
7. APL Streamline Running Shoes in Fusion Pink
Through Sept. 30, 2023, L.A.-based footwear brand APL (seen on Kelly Clarkson, Jenna Dewan, Lucy Hale and Khloe Kardashian) is donating 20 percent of proceeds from the Fusion Pink edition of its best-selling Streamline running sneakers to the Women’s Cancer Research Fund (WCRF) with a minimum contribution of $5,000. The unisex shoes are the brand’s lightest silhouette, and they feature APL’s proprietary AeroLux design with “strategic areas of reinforcement to give you the support that you need with the ventilation you desire.”
8. Ralph Lauren Pink Pony Collection
Now in its 21st year, Ralph Lauren’s annual Pink Pony initiative will donate 100 percent of sales from the Pink Pony fleece hoodie and tees and 25 percent of proceeds of select products from its collection to its Pink Pony Fund and to its international network of charities. Priced from $30 to $298, the range includes cotton crewneck shirts, fleece sweaters and sweatpants, denim pants and trucker jackets, polo shirts, baseball jackets, sunglasses and caps. (Cate Blanchett, Rose Byrne, Emma Watson and Kate Winslet are among the stars who’ve worn the iconic American designer on the red carpet.)
9. Betsey Johnson x Sisters by Choice and Latinas Contra Cancer
For the entire month of October, designer Betsey Johnson (herself a breast cancer survivor) will match contributions when shoppers add on a donation ($1, $3, $ or $10) to nonprofit organizations Sisters By Choice or Latinas Contra Cancer at checkout. In the spirit of the charitable theme, the label has plenty of playful pink pieces such as Johnson’s signature old-school telephone crossbody bag (and yes, it takes your wireless calls) in metallic rose.
10. Karen Lazar x Pinkfinity Pink Sapphire Bracelet
Los Angeles jeweler Karen Lazar (seen on Vice President Kamala Harris, Reese Witherspoon and Tia Mowry) has teamed with 16-year-old Pinkfinity founder Emmy Pynes on a limited-edition pink sapphire bracelet. The brand will donate 20 percent of proceeds from the special piece and other pink accessories to BCRF. Pynes created her nonprofit to raise awareness among teens of breast cancer following her 32-year-old aunt’s diagnosis.
11. Revitalash Pink Collection
For every RevitaLash Advanced or RevitaBrow Advanced conditioner purchased, the company will donate $2 to breast cancer charities around the globe and a full-sized product to City of Hope’s Positive Image Center, where patients get free beauty services. As part of its Eternally Pink Pledge, the brand always donates a portion of every sale to breast cancer awareness initiatives.
12. Madewell x BCRF Collection
Madewell’s nine-piece collection includes women’s and men’s denim as well as pink tees, bandanas, sweaters and more to support BCRF. Through the end of the year, the company will donate 50 percent of sales from the line to the nonprofit.
12. Scout Pink Check Fund Collection
For every product sold from its Pink Check Fund collection, Scout will donate another to patients and families of those undergoing breast cancer treatment at MedStar Georgetown University Hospital Lombardi Comprehensive Cancer Center. The brand will also donate a portion of proceeds to BCRF for every item purchased featuring its pink check pattern.
13. Casetify x Living Beyond Breast Cancer Collection
For the entire month of October, Casetify will donate $5 for each case sold from its Breast Cancer Awareness collection to Living Beyond Breast Cancer. The range comprises accessories for Apple, Samsung and Google devices designed by independent artists.
14. ThredUp x Giuliana Rancic Shop for a Cause
Entertainment journalist Giuliana Rancic has partnered with ThredUp to sell clothing from her closet to benefit The Pink Agenda’s Fab-U-Wish program, which grants fashion-, beauty- and celebrity-themed wishes to women fighting breast cancer.
15. Drowsy Sleep Co. Silk Sleep Mask
For the entire month of October, Drowsy Sleep Co. will donate 20 percent of sales to the National Breast Cancer Foundation. The brand is known for its 100 percent mulberry silk eye masks that help block out light and keep eye and face creams on the skin. Jessica Alba, Natalie Friedman and Trinny Woodall have raved about the sleep accessory.
16. Funko Pop Hello Kitty Breast Cancer Awareness Limited-Edition Figurine
Funko’s Pops! With a Purpose line includes this year’s special edition Hello Kitty to benefit BCRF. The pop culture collectibles company is donating $10 to the nonprofit for every figurine sold for a maximum contribution of $50,000. (Last year’s DC Heroes: Breast Cancer Awareness collection is still available on Amazon, too.)
17. Minnie Lane x Scarlett Baily Naked Everday Collection
Jewelry label Minnie Lane will donate 10 percent of proceeds from its Naked Everyday Collection ($75 to $6,240) to Nashville’s Vanderbilt Breast Center. The capsule features 14k-karat gold-plated earrings, necklaces, bracelets and more jewelry inspired by visual artist Scarlett Baily’s portrait series of real women to “break from the hyper-sexualized, ‘perfect’ female form.”
18. Laura Geller Fran’s Favorites 2-Piece Kit
Fran Drescher has once again joined forces with fellow cancer survivor Laura Geller on this two-piece makeup set, and 20 percent of sales benefit the actress’ nonprofit organization, Cancer Schmancer. Formulated for mature skin, the kit includes the color correcting Baked Balance-n-Brighten blush and an angled blush brush in pink.
19. Erno Laszlo Hydra-Therapy Memory Gel Sleep Mask
Through Oct. 31, Erno Laszlo will donate all sales from its Hydra-Therapy Memory Gel Sleep Mask to the nonprofit organization Pink Agenda; after that, the brand will continue to give 20 percent of product proceeds through October 2024 for a total contribution of $250,000. (Marilyn Monroe and Audrey Hepburn professed their love for the Hungarian skincare expert’s namesake brand.) The overnight mask is packed with nutrient-rich ingredients such as vitamin E and prickly pear, which bring moisture to the skin.
20. Gorjana Breast Cancer Awareness Month Collection
Stock up on pink gemstone beaded bracelets, rose gold rings and necklaces from Gorjana’s Breast Cancer Awareness Month collection ($38 to $68), of which 50 percent of proceeds will be donated to the BCRF during the month of October.
21. Sticky Be Be Brave Breast Cancer Grip Stocks
Sticky Be is donating 15 percent of sales from its limited-edition Be Brave socks to The Pink Fund for the entire month of October. The pair features BCA Month’s signature pink ribbon and the brand’s slip-free grips.
22. Bloomscape Pink Collection
For every purchase from Bloomscape’s pink collection (which includes the pink orchid, the Bromelia Guzmania, the Calathea Pinstripe, the Pink Anthurium, the Pink Aglaonema and more) through Oct. 31, the online plant delivery service will donate 20 percent to the nonprofit organization Gilda’s Club Metro Detroit.
23. Ghd Limited Edition Orchid Pink Collection
For every purchase from its limited-edition rose pink collection, Ghd will donate $20 to the Pink Agenda. The range includes the hair tool brand’s best-selling Gold Styler, Platinum+ Styler, Glide Hot Brush and Helios 1875W Professional Hair Dryer ($169 to $279). The line is also 20 percent off for a limited time during the company’s Friends & Family sale event.
24. Sigma Beauty Pretty in Pink Set
Beauty buffs can support The Pink Fund when they purchase select cometics, brushes and tools ($17 to $49) from Sigma Beauty, including eyeshadow palettes, blush compacts, lip colors, brush sets and pink-hued cleaning mats and gloves. Twenty percent of proceeds from the three-piece Pretty in Pink kit will go to the nonprofit organization.
25. The Million Roses Breast Cancer Awareness Box
For the entire month of October, proceeds from The Million Roses’ limited-edition Breast Cancer Awareness box will benefit Susan G. Komen Foundation, Pink Fund and CancerCare. The white and pink ribbon roses arrangement can last up to three years.
26. Zenith Chronomaster Original Pink Edition
Available only during the month of October, LVMH watchmaker Zenith’s original pink edition of its Chronomaster timepiece features a metallic pink dial beneath a 38mm steel case. It’s powered by the El Primero 3600 automatic high-frequency chronograph movement and boasts a power reserve of 60 hours. Proceeds benefit the Susan G. Komen foundation.